How does advertising influence consumption?
People use reputation of celebrities and what they are really good at to advertise about. We can’t put Ronaldo for computers and Kobe Bryant for soccer shoes. They show the positive side but not the negative side so people would not concern about the bad side. They also use models for clothes and take what is able to fit the advertisement such as Kobe for Nike basketball shoes
Do you think citizens are sufficiently informed about the sustainability of our consumption habits? If not, how can we become more informed about sustainability issues?
No, they should show us the bad side and tell us what if we use it a lot in a day and how would it affect us.
Do you think these advertising techniques influence what you and your friends purchase?
Yes, because most of my friends wear Nike shoes and based on the advertisement, it seems to be like the best and it looks the best. So most of us use the same brand of shoes like each other and maybe same brand of clothes.
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